Blog by Beebe Cline

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Carded For Curves

AUGUST 17TH, 2010

Carded For Curves

The award for most agonizing item to shop for goes to the swimsuit, but in close second comes jeans.

If you identify, you’ll be riveted by Levi’s new Curve ID line. Focused on shape rather than size, the brand studied the bodies of 60,000 women, charting the difference between hip and seat measurements, to create three styles that account for 80 per cent of the female population. There’s Slight Curve for the straight-silhouetted who find waists too tight, Bold Curve for the hourglass girl who suffers from waist gape and Demi Curve for those in between.

Sans tears and gnashing of teeth, we got fitted in-store and found a skinny and straight style (there’s also bootcut) that looked sexy and felt comfy as all get-up.

Bye bye denim-shopping blues.

$79.50-$98 at Levi’s, 1068 Robson St., Vancouver, 604-331-9960,