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A Visit from the Tooth Fairy


APRIL 23RD, 2011

A Visit from the Tooth Fairy

Our childhood discomfort in the dental chair has been replaced by slick offices with personal TVs and spa-like facilities—but it all starts with the daily brush.

Just in time for Earth Day we tested a sustainable, compostable, biodegradable dental line, Clean Idea. Designed in Vancouver and made from veggies like potatoes, corn, tapioca and wheat, the children's toothbrush ($3.99) has soft bristles and a handle designed especially for small hands, while the kid's ecoflosser is topped with a Mr. Molar cartoon.

We'll get over our headgear one day.

For national retailers, click here.

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